Welcoming Rebecca Minkoff to Saks

On November 7th, Saks Fifth Avenue at the Polaris Fashion Mall in Columbus, Ohio welcomed designer Rebecca Minkoff to its store.  It also welcomed hundreds of women to the store who either had her bags, were getting a bag for the first time, or were getting more of her fantastic handbags.  And as always, when Saks throws a party – they throw a party!

The entire center atrium area of the first floor was transformed into Minkoff land.  There were more of her handbags and accessories than I had ever seen before along with some of her ready to wear clothing line.  Her bags come in multiple sizes and materials from cute little petite bags ideal for the woman who doesn’t wish to carry a lot or for that special little lady’s first designer purse up to and including larger bags and totes.  Her line is about accessible luxury in her handbags, shoes, apparel and accessories.  Fun and fashionable go hand and hand; just enough edge to make it trendy but not overly so.

Her clothing showcased for the event included pants, tops, jackets and dresses including this one very hot body hugging number.  There were also some very cool accessories there such as  iPhone cases and this one phone “headset” which resembled an old fashioned telephone handset.  That just totally fascinated me – loved it!  Those two would make excellent stocking stuffers for the upcoming holidays in my opinion.

Saks really pulled out some stops for this personal appearance party.  Besides the bar with the wine, martinis and Shirley Temples; besides the servers handing out the delightful tidbits to eat including those too cute chocolate purses; besides the DJ playing tunes that had some women dancing pumping their Minkoff bags in the air – they also had beauty stations for all in attendance to try out.  There was a hair braiding station by Sleeq Salon where you could get your hair braided; that was a very popular station with the younger set.  Desdemona’s Designs was there creating some very beautiful and intricate henna tattoos.  Even though I did not get a chance to get one, it was just fascinating to watch her work.  Saks beauty associates provided a nail polish and smoky eye bar for guests and last but not least there was some informal modeling showing Rebecca’s latest designs.

Yes! There was a party going on but there was also a charitable side to the night.  Saks partnered with the Muscular Dystrophy Association of Columbus.  Lynda Pomeroy, Executive Director, gave a little speech about the association and a thank you shout out to Saks who contributed a percentage of the evenings sales to the MDA.  Thank you, Saks, for giving back to the community.  So, what about the nights special guest?

Rebecca Minkoff is a charming lovely woman with a ready smile and laugh; a real person who showed me a cute picture of her little one in his skeleton Halloween outfit.  As she does at all of her appearances, Rebecca went on stage to announce a handbag giveaway.  You were to take a picture of yourself with your favorite Minkoff bag and tweet it with a certain hashtag for a chance to win a bag.  There was a massive flurry of iPhones and Android phones right after that announcement!

By then a line had formed for those wanting Rebecca to autograph their handbags and wallets.  Ladies had bags hanging from their shoulders, in their hands, and in bags they brought with them.  Many went directly from the register to standing in line with their new item to have it signed .  It was a very busy and excited line with Rebecca chatting, autographing, and taking pictures with her many admirers.  Everyone enjoyed themselves very much that evening.

It was a great night and a great party that Saks threw with many a fan of Rebecca Minkoff going home with a smile and a new goodie.  Saks events are just so much fun to attend.

(Coming up next, my interview with Rebecca Minkoff)

Advertisements

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s